Many companies, brands, and athletes in the equestrian world are facing a major challenge: How do they position themselves effectively? How do they reach their target audiences? How can they build a sustainable brand? The answer lies in customized marketing and branding solutions. Hamburg-based inuit GmbH, an agency specializing in strategic branding and marketing, is addressing this need with the launch of inuit Equestrian—a dedicated business unit exclusively for players in the equestrian industry. It is the new go-to partner for companies, riders, breeders, and brands looking to expand their presence.
Equestrian expertise meets branding know-how
What makes inuit Equestrian unique is the combination of years of hands-on equestrian experience with deep expertise in marketing, branding, and consulting. “As a trusted partner, we help companies and athletes position themselves effectively, develop tailored, innovative communication strategies, and ensure they are implemented with lasting impact,” says Laura Westerheider, founder of inuit GmbH and a passionate rider herself.
“Our decisive advantage is our equestrian background, which gives us an insider’s understanding of the industry’s unique needs. We know what matters when it comes to reaching riders, equestrian businesses, breeders, brands, and retailers.”
Laura Westerheider
Founder
The broad range of services offered by inuit Equestrian covers all key areas of marketing and branding—from strategic consulting and brand positioning to corporate identity development and cross-media campaigns.
“Our work is always based on in-depth market analysis, a keen sense of trends, and a true appreciation for the emotional values of equestrian sport. We don’t just know the industry—we’re part of it,” Westerheider adds.
Already trusted by leading clients
This strong connection to the equestrian world was also evident at the official launch of the new business unit during the agency’s inuit:pulse event. The inuit Equestrian team hosted a panel discussion with international equestrian stars and influencers Alena Starr and Harrison Ashton, addressing the changing landscape of equestrian sports. The discussion highlighted the agency’s forward-looking approach and its commitment to contributing to the dialogue on the industry’s future.
Many well-known equestrian brands already rely on inuit Equestrian’s expertise, including online riding school wehorse, start-up Barnery, stable technology specialist Fischer Stalltechnik, international dressage team Dressurstall Balkenhol, and the innovative brand STABEAU®.
