At be.grow, we started with a blank sheet of paper. There was no project name, nor did the client have a precise target group in mind.
We first determined the potential buyers of the microapartments in Berlin based on extensive market research and targeted trend and location analyses over several weeks.
What are their values, what do they need, what excites them? The name, corporate design and the entire marketing strategy could then be targeted down to the last detail to potential buyers.
The result was, among other things, a high-quality magazine featuring the hotspots of the neighborhood and the latest interior and lifestyle trends, a modern website, and an attention-grabbing showroom campaign in cooperation with a nearby coworking space.