The CareTable supports modern care teams in more than 250 facilities across Germany and is much more than just a ‘gaming table’ that seats several people at the same time.
To strengthen the brand and launch an awareness campaign, the logo and the existing corporate design were expanded. Headlines were also created to promote the product, encourage people to try it out and ultimately generate leads. The combination of the bold color choice and clever headlines defines the overall look of the brand, whether digital or print.
Design-wise, the biggest task was to create a balance of modern product presentation, concise brand identity and authentic customer appeal.