With mocci, CIP Mobility GmbH has not only reinvented the bicycle, but also developed a completely new class of vehicle: Smart Pedal Vehicles (SPV). Here, the pedals of the mocci Smart Pedal Vehicle drive a generator that produces the energy for the electric motor in the rear wheel – without any chain or belt.

In order to prepare both the new vehicle class and the brand for market launch, we developed solutions in the areas of concept, wording, brand strategy and logo design. The resulting consistent design line now supports the brand’s appearance, which focuses on a young and approachable B2C look.

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