Young investors are becoming an increasingly attractive and relevant target group, especially for small apartments in trendy cities. They are willing to make larger investments if a property really convinces them. In addition to the property itself, the location must also be right.
At Mæx, we have therefore focused our marketing on the neighborhood in which the property is located. What makes the neighborhood tick? Who lives here? What are the hot spots? The goal: to inspire investors and create a feeling of “I want to live there!
The look and feel of all sales materials were tailored to young buyers and their wishes and needs – from the scene guide in casual magazine style, which introduces exciting people and hotspots in the area, to a modern website and cool print and social media creatives.